Moonshot Unavoidably Social · B2B SaaS · Social media management

The UK answer to Hootsuite and Buffer, built for UK small business.

One platform for LinkedIn, Instagram, Facebook, TikTok, X and Threads. AI-assisted scheduling, analytics that show what worked, and UK-first pricing.

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StatusMoonshot · pre-MVP
StageIn build
CategoryB2B SaaS · Social media management
MarketUK small and medium businesses
BuyerOwner-operator, marketing lead, agency team
Websiteunavoidablysocial.com
The direct answer: what Unavoidably Social is

A UK-built social media management platform for small businesses. It handles scheduling, content calendars, performance analytics and AI-assisted post writing across LinkedIn, Instagram, Facebook, TikTok, X and Threads, on one subscription. It is built and owned by Unavoidable Studio Ltd in Leeds.

The problem

Hootsuite and Buffer priced themselves out of the market that made them.

Both have spent years moving their pricing towards agencies and enterprise. That leaves the UK small business paying for features it will never use, or juggling three cheaper tools that each do part of the job.

The solution

Every network, one subscription, priced for UK small business.

A content calendar, drag-and-drop scheduling, AI post writing from a short brief and analytics that show what actually worked. Priced per company, not per seat.

How it works

Five parts.
One product.

01

Six networks, one composer

Write once, tailor per network and schedule in one flow.

02

AI post writing

Brief it on your business, campaign and tone, then pick from ten drafts.

03

Analytics that matter

Which posts drove clicks and replies, and through Unavoidable CRM, which drove sales.

04

Content calendar

A month of posts in one view. Drag to reschedule and approve before publishing.

05

UK-first pricing

Per company, not per seat. Every team member and every network included.

The marketWhy it wins
5.5mUK small and medium businesses
£1.4bnUK addressable market

Around 3 million UK SMBs use social media for their business, and the tools they reach for are priced for someone else.

A pricing moat

US incumbents cannot reprice down without cannibalising their agency business.

Studio integration

Social leads flow into Unavoidable CRM, so campaign performance ties back to real sales.

Unavoidably SocialQuestions
What is Unavoidably Social?

A UK-built social media management platform for small businesses, covering scheduling, content calendars, analytics and AI-assisted post writing across six networks on one subscription.

How is it different from Hootsuite or Buffer?

Hootsuite and Buffer are US-built and priced for agency and enterprise buyers. Unavoidably Social is UK-first, priced for UK SMBs and works with the rest of the studio's products, starting with Unavoidable CRM.

Which networks does it support?

LinkedIn, Instagram, Facebook, TikTok, X and Threads at launch. YouTube Shorts and Pinterest are planned after launch.

Does it use AI?

Yes. Brief it on your business, campaign and tone, and it writes several drafts for you to choose from.

Is it live?

Not yet. Unavoidably Social is pre-MVP and in build inside the studio.

How much will it cost?

It will be priced per company, not per seat, with UK SMB budgets in mind. Full pricing will be published at launch.